REPORT ON WORLD CONSUMER RIGHTS DAY-2026

Organized By: Akal College of Economics, Commerce and Management (ACECM)

Department: Commerce

Programme Coordinator: Dr. Desh Raj, Assistant professor (Commerce)

Date of the Programme: 13^th and 14^th March, 2026

Place: University Auditorium

Number of Participants: 104 Students, 23 Faculties

Chief Guest: Dr. T. S. Banipal, Dean Academic Affairs, Eternal University

Presider: Dr. S.K. Chauhan, Dean, Akal college of Economics, Commerce and Management

BRIEF DESCRIPTION:

The World Consumer Rights Day – 2026 was successfully celebrated by the Akal College of Economics, Commerce and Management (ACECM), Eternal University, Baru Sahib on 13th and 14th March 2026 under the global theme “Safe Products, Confident Consumers.” The programme was coordinated by Dr. Desh Raj, Assistant Professor (Commerce) with the active support of faculty members and enthusiastic participation of students.

World Consumer Rights Day aims to create awareness about consumer rights and to protect consumers from unsafe products, misleading advertisements, and unfair trade practices. Keeping this objective in focus, the college organized a series of academic and awareness-based activities to promote responsible consumer behavior among students. The programme commenced with the Inaugural Ceremony, graced by Dr. T. S. Banipal, Dean Academic Affairs, as the Chief Guest. The event was also attended by the Deans of various colleges, Heads of Departments (HODs), Registrar, faculty members, and a large number of students. During the inaugural session, the importance of consumer awareness and product safety in the modern marketplace was emphasized, and students were encouraged to become informed and responsible consumers. This was followed by a Consumer Awareness Rally, where students actively participated by carrying banners and raising slogans to spread awareness about consumer rights and safe products across the campus. A Skit Presentation effectively depicted real-life consumer issues such as counterfeit products and misleading information, highlighting the need for informed decision-making. The Poster Making Competition and Flyer Competition provided a platform for students to express their ideas creatively, while the Quiz Competition enhanced their knowledge about consumer protection laws and practices in an interactive manner. The programme concluded with a well-organized Closing Ceremony, where winners of various competitions were felicitated. A Consumer Awareness Pledge was also administered to reinforce the importance of responsible consumer behavior.

Overall, the programme proved to be highly effective in enhancing awareness, promoting ethical consumption, and developing students’ communication skills, creativity, teamwork, and leadership abilities. The event successfully achieved its objectives and reflected the institution’s commitment to building a more informed, responsible, and confident consumer society.